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Parikalpana: KIIT Journal of Management

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Das, Biswajit

Changing Dynamics of Hospitality and Tourism Education and its Impact on Employability

Abstract Views :317 | PDF Views:7

Authors

Amrita Pani ¹, Biswajit Das ², Mahesh Sharma ¹

Affiliations
1 KIIT School of Management, Bhubaneswar, IN
2 KIIT School of Management, KIIT University, Bhubaneswar, IN

Source

Parikalpana: KIIT Journal of Management, Vol 11, No 1 (2015), Pagination: 1-12

Abstract

Change is the only constant factor in the world. This statement applies to the changing dynamics of tourism and hospitality education in India; to generate employability of young mass in the global competitive scenario. 21^st century experiences a radical change in the fashion of education in the knowledge economy. In order to fulfil the required skill set and employability of the gennext youth in India present education system tries to patch up with the industry requirement. It plays a major role in reducing demand supply gap of employable youth and employability. Tourism industry is one of the most emerging sectors in India. Success of tourism and hospitality sector depends upon the skill set of the human resources; quality training & education shall generate real professionals in this sector. Tourism education is a special branch of education in India to train and nurture individual for providing world class hospitality services.

The main objective of this research paper is to focus on how education tries to fill up the requirement of tourism sector in India. This paper tries to evaluate various scopes and challenges for the education system in tourism and hospitality. It also proposes a multi-disciplinary education design for tourism education in India and highlights the changing role of tourism education in generating youth employability.

On the basis of secondary data analysis this study tries to examine the development of hospitality & tourism education in India. The study discusses the initiatives by the government for enhancing the youth employability in the tourism sector.

Keywords

Tourism Education, Design Thinking, Employability, Mass Oriented Teaching, Pedagogy.

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Paving the Path from Education to Employment

A Critical Analysis of the Role, Importance and Implications of Case Study Method of Teaching for MBA Students at KIIT School of Management

Brand Personality from Corporate Social Responsibility:A Critical Review of the Brand Image through CSR

Abstract Views :207 | PDF Views:3

Authors

Diptendu Ghosh ¹, Pratapaditya Ghosh ², Biswajit Das ¹

Affiliations
1 School of Management, KIIT University, Bhubaneswar, IN
2 Jadavpur University, IN

Source

Parikalpana: KIIT Journal of Management, Vol 9, No 2 (2013), Pagination: 22-33

Abstract

The brand managers of companies keep on trying to 'break the code', to establish their brands as the most preferred or premium brands by reflecting on CSR in sighting trust. Though the managers are professionally trained and have years of experience on the job, they tend to forget the basics of CSR associated with brand management. To attain brand image lot of importance is given to measures like Brand Equity Index (BEI) and its allied attributes, which contribute to the BEI. But a few other measures also play equally important roles in deciding the position of brands, which are not as popularly known.

Peter Drucker's brand vitality, which is a measure of brand marketplace momentum, brand value perceptions, emotional connection to the brand and differentiation etc. also play dominant role. These attributes are inter-dependent and work in cohesion to present the brand to the customer as a personality. This effect is known as brand personality. The article is based on the critical thinking of the relevance of brand personality to the CSR of any company, which the brand managers need to think in a long-term manner and work out on the attributes. These attributes as a result would work in cohesion and complement mutually to make a strong brand personality through CSR applications, which would lead to a long-term customer image.

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Indian Railways' Renewed Vision:Inclusive and Integrative Growth through Commercial Focus and Social Commitment

Abstract Views :186 | PDF Views:4

Authors

Biswajit Das ¹, Nibedita Sahu ¹

Affiliations
1 KIIT School of Management, Bhubaneswar, IN

Source

Parikalpana: KIIT Journal of Management, Vol 9, No 2 (2013), Pagination: 34-46

Abstract

Quoting from the "Vision 2020" report published by the Ministry of Railways in December, 2009, "In the coming decade, Indian Railways will continue to keep its service focus on the underprivileged and the poor, even as it expands its services for the more fortunate", it is imperative to reflect on the fact that the Indian Railway's implicit vision has gone through a metamorphosis of late which is to deepen and broaden the agenda of inclusive and integrative growth and increasingly become aware of their role as a catalyst of social and economic change.

The phenomenal dependence of the travelling public in India on Indian Railway, which is at the threshold of a resurrection, is growing exponentially day by day. Today, it is the principal mode of transport which carries about 1.3 million tonnes of freight and 13 million passengers daily. It is the world's largest single employer with about 16 lakh employees in its payroll. In its endeavour to become an excellent rail transport network of the world, the IR has helped launch itself towards a path of gigantic growth and development combined with holistic sustainability.

Keywords

Indian Railway’s Vision, Social Responsibility, Subsidized Fares, Profitability.

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Impact of Collective Bargaining in Mining Industry in Odisha:A Hallmark for Peace in Industrial Relations

Abstract Views :377 | PDF Views:0

Authors

Beyat Pragnya Rath ¹, Shikta Singh ¹, Biswajit Das ¹

Affiliations
1 KIIT School of Management, KIIT, Bhubaneswar, IN

Source

Parikalpana: KIIT Journal of Management, Vol 13, No 2 (2017), Pagination: 125-144

Abstract

Article revolves around the collective bargaining process of selected mining industry of Odisha. The complexities of industrial relations have been increasing in a habitual basis. The problem of mis-match has been identified in the negotiation process and have been reviewed through the literature survey pertaining to collective bargaining ,work culture and various benefits availed by the workers since antiquities. It has been accolade with the Dunlop model to resolve on the issues. Hence, it has argued that the three players in the industrial relations have to resolve disputes through flexible interaction in the worker’s participation in the management, as collective bargaining ultimately ends with the reconciliation that is acceptable to both the parties. Article is a qualitative study into the research approach of collective bargaining. Paper uses ideal model of Collective Bargaining, identifying the gap and determining the objectives of employing tools and techniques viz. reliability statistics, frequency distribution, factor analysis in a comprehensive manner. The findings of the study indicate that collective bargaining has a positive impact on the mining industry in Odisha from the empirical data deduced from the analysis and data interpretation. The genuine co-operation of workers to achieve higher productivity can be gained only by mutual understanding through the process of collective bargaining which is ultimately proven method in the scenario of maintaining peaceful industrial relations.

Keywords

Collective Bargaining, Condition of Employment, Employment Relations, Trade Unions.

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Nudge Applications in Consumer Socialization of Children

Abstract Views :377 | PDF Views:2

Authors

Vivek Mishra ¹, Biswajit Das ²

Affiliations
1 CV Raman Group of Institutions, Bhubaneswar, IN
2 KIIT School of Management, Bhubaneswar, Odisha, IN

Source

Parikalpana: KIIT Journal of Management, Vol 14, No 1 (2018), Pagination: 54-68

Abstract

A child’s thought process is sculptured by the factors that are found typically in the environment; where he/she grows up. Hence the efforts of marketers are directionally focused on creating an environment in order to facilitate the consumer socialization of children. Recently nudge strategies have also attracted the attention of researchers and policymakers because of their potential in influencing the behavior of individuals. By adopting and utilizing review of existing literature, this perusal attempts to analyze the socialization process through facets of behavioral economics, to “nudge” children towards a consumer-specific behavior. The study also intends to facilitate marketers in framing the right strategy, while deciding on the content of their promotions. It facilitates advertisers to have a better understanding of a child’s cognitive abilities, the perception of advertisements and their progression as consumers.

Keywords

Nudge, Perception, Consumer Socialization, Advertising, Cognition, Attitude.

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Impact of Digital Marketing on Customer Perception During Covid -19 (Omicron) Relating to Ease of Banking Transactions

Abstract Views :185 | PDF Views:0

Authors

Abhiraj Malia ¹, Prajnya Paramita Pradhan ², Biswajit Das ³, Bhubaneswari Bisoyi ⁴, Ipseeta Satpathy ⁵

Affiliations
1 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar, IN
2 Ph.D. Scholar, School of Management, KIIT University, Bhubaneswar,, IN
3 Professor, School of Management, KIIT University, Bhubaneswar, IN
4 Assistant Professor, Sri Sri University, Cuttack, IN
5 Senior Professor, School of Management, KIIT University, Bhubaneswar

Source

Parikalpana: KIIT Journal of Management, Vol 19, No 1 (2023), Pagination: 188-199

Abstract

This research paper introspects to understand the impact of digital marketing on the banking sector based on customer perspectives of demographic factors about gender, age, and occupation. Due to the 3rd phase of Covid 19 (Omicron), the banking sector intensified and adopted digitalization for consumers in times of new normal. It adopted new developments to enhance the ease of accessibility, and to make it consumer-friendly. Because of the fear of the pandemic and its tragic consequences, it enabled in affecting the consumer’s perspective. The paper is an exploratory study conducted to know the impact of demographic factors on banking transactions based on the database collected from 100 consumers online; through a questionnaire; besides a few selected interviews. It adopted a mixed method to reach the conclusion by holding ANOVA tests. It identified that there is a significant difference between gender and mode of banking and there is a significant difference between age and post services facilities provided by the banks. The research was conducted in a limited period and conclusively resolved with the empirical findings.

Keywords

Consumer Perception, Demography, Covid-19, Digital Marketing, Banking

Full Text

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